Hot Briefs have now replaced Trend Reports - you can still see all our Trend Reports to
May 2014, from June however, they are superseded by Hot Briefs.
Hot Briefs come freshly produced on a fortnightly basis: they focus on the hot topics,
highlighting what's hot with clients to the minute.
Hot Briefs are on trend, based on combined research undertaken by Getty, iStock and our own creative department.
For every Brief posted we select our top ranked image 30 days after the Brief has been put live. We then
highlight the image and member behind the best ranked image on our home page as well as through our social
media channels - we also fast track all accepted content through to sales.
JULY
2014
Exercise
Hot Brief keywords: Hot Exercise
Happy healthy lifestyles are something we all aspire to and clients seek exercise images because they convey an array of ideas from reaching the peak of physical perfection to simply getting the most out of life. Exercise encompasses a positive attitude through concepts like: achievement, aspirations, drive, endurance, goals, success, technology and vitality.
Cycling, swimming, running and yoga are great subjects, but also think about how exercise takes us on a personal journey to self-improvement. Apple’s ‘Go You Chicken Fat, Go’ iPhone ad encapsulates great visual ideas like:
- Working out as a focused solitary activity
- Driving for and achieving personal goals through fitness
- Using a smart phone to monitor distance and time, heart rate, checking weight and even video the action
- Developing friendships and relationships through shared exercise and competition
- Spur of the moment exercise – at home, at work, it doesn’t all have to be in a park
Exercise imagery needs diversity, featuring people of all body shapes, all ages and not limited to the able bodied. The 2012 Para-Olympics profiled how new technology has allowed disabilities to no longer hold back everyday people from living an active lifestyle.
Please be sure to get shots that are about people engaging in exercise, action shots, preparation shots and not looking to camera – we don’t want disconnected portraits.
Hot Needs:
- People aged 50+ enjoying an active outdoor lifestyle
- Working out alone - setting personal goals, striving for better
- Using mobile technology to advance fitness. Tech must be generic and not branded.
- Outdoor Exercise with a local setting both urban and rural
- Outdoor sports – from soccer in the backyard to beach volleyball
- Working out with a personal trainer
- Exercise groups – instructors, classes, friends and families. Working out in small teams.
- Training – from dietary needs, stretching, preparation
- Authentic emotions and expressions from exercise
- Exercise At Home – using interactive exercise games. All ages!
Hot Brief Keywords. All of our Hot Briefs contain special keywords, as shown above. We include these so that we can keep track of the content, highlight it and fast track it to sales.
Include the appropriate keywords on any new file you create after receiving the Hot Brief. Do not add them to images that do not fit the Brief.
Please note
It is important to remember that posting images to any particular Hot Brief is required way beyond first month,
so don't stop uploading after then, as clients will still be buying this type of content for many months following,
if not longer.
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Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
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Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
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Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
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Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
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Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
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Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
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Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
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Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
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Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
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Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
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Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
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Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
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Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
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Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
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Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
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Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
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Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
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Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
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Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
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Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
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Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
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Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.