RooM Trend Reports come freshly produced on a weekly basis: they focus
on the big issues that help define our creative and visual futures.
Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and
much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post
it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend
Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a
handy downloadable PDF. Enjoy.
14
FEB
2014
Looking ahead in 2014
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography subjects to get your juices flowing. It’s Local. It’s Diverse. It’s Sporty. Age is irrelevant. And most of all it’s about the right moment. Seems tailor made for all you mobile shooters.
Drop the stereotypes
bsterling
Forget the stereotypes and think diversity.
That’s the message advertisers want to promote in 2014. Whether it is breaking from the traditional family unit, fighting gender stereotypes, or celebrating multi-culture and multi-ethnicity, we want no more visual cliches.
Keep it real!
Local has global appeal
rugfoot
The appeal of local culture, nuances in regional lifestyles, architecture, food and people will continued to be celebrated on a global level as clients look to abandon generic, staged stock photograpy for images with a more personal touch.
Authenticity thrives. But real doesn’t mean dismal, advertisers look for images that show the colors and best things in local life.
It’s all in the moment
alongoldsmith
2014 will celebrate living for the moment and advertisers will be scooping up the best images that capture spontaneity, a beautiful instance in life, but are creative and visually engaging.
It’s about bringing immediacy and accessiblity to tired stock ideas.
This is the ideal situation for mobile photographers.
Who cares about age?
rugfoot
The 50+ age group has huge spending power and the focus in 2014 will be on happy, active seniors. The stereotypes of grandparents will be replaced by Super-grans and Super-grandpas taking the opportunity to live a life filled with vitality.
Get Sporty!
rugfoot
2014 will be another great year for sport. From the Winter Olympics in Sochi to the FIFA World Cup in Brazil.
Real people enjoying all types of sports in everyday life, in every corner of the world. In their local parks, on the street. Be it jogging, a kick about or a sports club. Brands will continue to promote the power of sport.
And don’t forget the spectators!
Summary
Shooting tips from this weeks trend:
- People respond to images that convey genuine feelings and emotions in a simple way. So try to capture these real moments rather than set them up.
- Real people resonate with an audience, but remember real doesn’t mean ‘dismal’ or ‘grungy’. Lifestyle images need color, light and most of all an emotional connection.
- Beautiful images featuring everyday activities can have a huge visual and emotional impact.
- When shooting emotions and the connections between people, try to be inventive with your angles and viewpoints.
Download PDF
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Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
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Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
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Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
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Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
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Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
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Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
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Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
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Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
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Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
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Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
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Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
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Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
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Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
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Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
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Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
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Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
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Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
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Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
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Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
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Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
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Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
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Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.
