RooM Trend Reports come freshly produced on a weekly basis: they focus
on the big issues that help define our creative and visual futures.
Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and
much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post
it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend
Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a
handy downloadable PDF. Enjoy.
4
DEC
2013
Families
With the Holiday Season on its way it makes sense to look at one of the continuing big themes in advertising, family.
How families have been represented has changed over the years, but one thing remains the same, the importance of connection.
Mom
Credit: Nivea
For years mom has been depicted as the traditional homemaker, carer and comforter in advertising. All this remains the same, and most advertising defaults to the traditional, if not antiquated, vision of motherhood.
This ad from Nivea, takes this traditional view of mom and adds emotional resonance by simply saying ‘thank you’. The ad depicts simple moments, and feels natural with the lighting and has an intimate perspective.
Nivea Ad: YouTube
Dad
Credits:Oral B, Publicis Kaplan Thaler, NY, USA
Dads have tended to be shown as somewhat dimwitted in TV advertising. However, there has been a shift as modern dads now seek a more active parenting role.
This inspiring ad from Oral B in the USA, shows dads at their best through user-generated content.
Oral B: AD YouTube
Coca Cola Grandpas
Credits:Coca Cola
This great ad from Coca Cola starts showing the parallel lives of a young man in the 1960s and a young man living today. The message is that the lifestyle our grandparents lived, is beneficial to us.
The family connection continues to be shown in a series of family photographs depicting granddads and their grandchildren enjoying Coca Cola
Coca Cola Ad: YouTube
A Simple Message
Credits: Pampers, Saatchi&Saatchi, London, UK
The message is simple in this UK TV ad from diaper brand Pampers, it’s all about ‘love’.
The ad utilizes user-generated content that gives it an immediate feel, showing the connection between moms and babies and fun observed moments.
Pampers AD: YouTube
The Classic Family Reinvented
Credits: Mamas&Papas.com
Mamas&Papas.com great series of ads for their Urbo Stroller break with the traditional family unit to show real, diverse and relevant parents with their children .
The families are natural and accessible, showing real connection and breakdown the barriers of what is seen as a real modern family.
View the AD here
Mamas&Papas.com
Summary
Shooting tips from this weeks trend:
- People respond to images that convey genuine feelings and emotions so try to capture these real moments rather than set them up.
- Real people resonate with an audience, but remember real dosen’t mean ‘dismal’ or ‘grungy’.
- Beautiful images featuring everyday activities can have a huge visual and emotional impact.
- Celebrating family through the generations and big milestones in life makes for vibrant and engaging images..
- When shooting activities, try to be inventive with your angles and viewpoints and always think about the lifestyle elements that go with the activity.
Download PDF
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Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
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Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
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Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
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Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
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Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
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Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
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Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
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Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
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Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
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Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
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Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
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Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
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Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
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Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
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Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
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Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
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Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
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Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
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Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
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Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
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Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
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Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.
