RooM Trend Reports come freshly produced on a weekly basis: they focus
on the big issues that help define our creative and visual futures.
Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and
much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post
it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend
Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a
handy downloadable PDF. Enjoy.
01
NOV
2013
Going Local - Australasia
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
This week we take a look at 5 inspitrational ads that represent Australasia in a small and huge way.
Tourism Australia
Credit: Australia.com
This series of ads is from 2008, but the style is still as relevant today. The iconic landmarks in Australia get the personal experience perspective.
The copy of the ads sums up one person’s reasons for visiting Australia, and the new experiences they leave with.
Tourism Australia and YouTube
Credits: Australia.com, Agency DDB, Sydney, Australia
A lot of travel and tourism advertising has moved away from the glossy and luxurious and is instead aiming towards a more user generated approach, offering first person experiences.
n 2011 Tourism Australia teamed up with the YouTube Orchestra to produce a series of ads that feature all the iconic landmarks, but at the same time offer a personal, street level, perspective.
Watch the first two episodes of the series here:
Episode One: YouTube
Episode Two: YouTube
Local Business
Credits: AEG, Agency BMF, Australia
AEG’s Tradesman series has a fantastic film showing a craftsman making and using one of the icons of Australia, the surfboard. Local business is a popular theme in advertising, and using a trade that identifies not only the business but indicates a geographical location is right on the money.
The ad flips between wide shots with the great Australian outdoors, to close-up shots detailing the creation of a surfboard
AEG Ad: YouTube
The People
Credits:Waiariki Institute of Technology
The best way to capture the spirit and identity of a place is through its people. Advertising loves strong portraits of people with great character and are connected to a particular location.
This 2012 TV ad for The Waiariki Institute of Technology entitled ‘Maori Development’ is a good example of the importance of representing real native and local people through advertising.
Waiariki Institute AD: You Tube
Tastes, Sights, Sounds...
Credits: STA Australia, Directed by Rick Mereki
Ok, we are cheating with this one. These STA Australia ads aren’t actually about Australasia, but one Australian’s travel experiences. But the ads are so effective and inspiring, they are relevant for whichever country you are shooting in.
They sum up the first person experience we keep pushing at you and are full of great street level visual ideas.
STA Australia Ad One YouTube
STA Australia Ad Two YouTube
Summary
Shooting tips from this weeks trend:
- Iconic subjects for photography don’t have to be complicated, depending on the country a simple idea such as two people sharing local food or going for a drive can resonate very deeply with people.
- Everyday activities that are indicative of a particular geographic location are always worth using as subjects for photography because often everyone can relate to them on a global scale.
- Incorporating elements of nostalgia in your imagery can be effective, just make sure your shots also relate to the modern world as well.
- Often the a cultural icon is not a physical thing but the experience of a person or between people. Capturing that, with the place or landmark in the background can often make for a more compelling shot.
Download PDF
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Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
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Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
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Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
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Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
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Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
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Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
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Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
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Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
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Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
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Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
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Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
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Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
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Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
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Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
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Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
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Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
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Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
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Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
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Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
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Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
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Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
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Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.
