RooM Trend Reports come freshly produced on a weekly basis: they focus
on the big issues that help define our creative and visual futures.
Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and
much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post
it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend
Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a
handy downloadable PDF. Enjoy.
13
SEP
2013
Child's Play
Telling a story from a child’s viewpoint or using observations of a child’s life that resonate with our own memories of childhood, can be an effective and powerfully persuasive way to sell a product or service to us adults.
From Fiat’s obvious message to the more subtle and emotional approach of the Home Depot, here are five recent examples of advertisers using elements of childhood in their adverts.
So it makes good sense to feature a small business in your ad and hope some of that positivity rubs off on your brand.
Home Depot says thank you
Agency: Lucky Post The Richards Group, Dallas
Home Depot: Thank You.
By letting the children talk about something they want to talk about (mom and dad), in a place they feel comfortable in, such as their own bedroom, and then giving them the space to run around, play or hold their favorite doll, the Home Depot’s TV ad is able to capture genuinely relaxed, expressive and touching footage of the children of Home Depot employees.
See the AD: YouTube
Mabe eco friendly toy box TV ad
Agency: Maruri Grey, Ecuador
Mabe turn sustainability into something fun for kids and make the grown up's aware that they share the same concerns about the environment as they do.
This TV ad is also a good example of how using the products of a child’s imagination such as the cardboard castle, the pretend car and building a cardboard rocket, can illustrate grown up ideas such as home ownership, car insurance and manufacturing.
See the AD: adsoftheworld.com
Fiat’s cool safety TV ad
Advertising Agency: Crispin Porter + Bogusky, USA
Fiat: Hero Hug.
Fiat pulls off a two-pronged attack with this ad, children will want them and parents will see it as a great way to make sure their kids wear their seat belts.
Superheroes aside, this ad goes to show how important the idea of protection and safety, especially of children, is to consumers.
In this case it’s enough to get you to buy one brand of car over another.
See the video: YouTube
Windows gives us the kids view
Advertising Agency: Jam, London, UK
Windows Phone: Things Kids Say.
A funny ad that will ring true with many parents of young inquisitive children.
Although there is only one main subject, the boy, this ad is a great example of how to add interest and variety to a shoot, by changing the scene, the angle and the lighting of each shot.
It goes to show you don’t need lots of people in your shoot to produce a lot of great stand-alone images.
See the video: YouTube
Snap shots of childhood from the Milk Alliance.
Advertising Agency: DDB, Vancouver, Canada
This ad features some great childhood moments that will strike a chord with many adults (drinking milk by the glass being one of them).
This ad is also a great example of how rich a source material childhood can be for photography and how getting the best shots of children is often a result of the shoot being a fun experience for everyone involved.
See the website: adsoftheworld.com
Summary
Shooting tips from this week's trend:
- When taking pictures of children its good to get them doing something they like to do.
- The different games children play are often great visual metaphors for grown up, real world situations and advertising concepts.
- Your car can provide the perfect setting for protection and safety concepts.
- To add interest and variety when you are shooting with one model, make sure to change all of the other elements of your shot.
Download PDF
-
Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
-
Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
-
Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
-
Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
-
Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
-
Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
-
Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
-
Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
-
Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
-
Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
-
Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
-
Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
-
Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
-
Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
-
Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
-
Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
-
Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
-
Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
-
Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
-
Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
-
Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
-
Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.
