RooM Trend Reports come freshly produced on a weekly basis: they focus
on the big issues that help define our creative and visual futures.
Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and
much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post
it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend
Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a
handy downloadable PDF. Enjoy.
30
MAY
2014
Business and Technology
Business imagery has always been and continues to be in big demand. These days it’s not all about people in suits in big glass towers or around the conference table. Business people come in many varieties. Technology allows business to happen anywhere at any time.
Check out our 5 top tips and trends for creating ideal business shots.
Business On The Go
janssio
Technology allows business to happen anywhere at any time, so the opportunities to capture great business shots are all around us.
By foot, on public transport, in a park, even at a store, the setting can be diverse. With a few visual clues as to the person’s character you can achieve a successful business image with little effort.
Styling For Business
Simple tricks with styling can give the impression your model is a business person, but still open your images up to many uses.
Stick to muted tones on clothing and steer away from attire that distracts from the person or could be associated with negative attributes.
A hint of a shirt collar, a bit of an urban setting, throw in a bit of technology and you are on to a winner.
Body Language
Samsung Galaxy K
Bringing a business context to your shots could be as easy as making slight adjustments to people’s behavior.
A welcoming smile and relaxed demeanour evokes confidence, trust and reliability in those who provide us with a service.
A recent TV Ad for the Samsung Galaxy K zoom is full of great moments of natural body language in believable everyday situations. It also boasts some nice casual bsuiness attire.
Business Concepts
JamieB
There are so many things we see around us in everyday life that with the right composition and a little thought can speak volumes about business and finance matters.
From the classic piggy bank to a firm handshake, take every opportunity when at home or out and about with friends to snap up some business magic.
Who Are Your Business Heroes?
moonfruit
They are in every community all over the world. People who run a local business, work from home and juggle their personal and business lives to provide a service.
Images of authentic local business people continue to be in demand. This ad from Moonfruit contains some inspiring examples.
Friends, family members, neighbors, seek them out and just get one great image of them at work.
Summary
Shooting tips from this weeks trend
- People respond to images that convey business ideas in a simple way. So get the body language right and have a clear idea of what you want to achieve.
- Real people resonate with an audience, but remember real doesn’t mean ‘dismal’ or ‘grungy’. Business images need color, light and most of all a clear message.
- Look for the best moments and bring some of that to your shots. A personal perspective resonates with a wide audience.
- When shooting business look for the connections between people, try to be inventive with your angles and viewpoints.
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Hot Brief
Environment
05/09/2014 -
Environment, our latest Hot Brief – Caring for the environment and living an eco-friendly lifestyle still runs through advertising, but it's not all about recycling bins and green arrows, this is your opportunity to impress stock clients with innovative, everyday environmental ideas.
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Hot Brief
Leisure and Hobbies
07/08/2014 -
Leisure and Hobbies, our latest Hot Brief – we all pursue leisure activities and hobbies, and for top brands they convey life affirming concepts. Stock clients use this type on content on a daily basis, so get shooting.
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Hot Brief
Female rising
24/07/2014 -
Female Rising, our latest Hot Brief – brands are replacing stereotypes of women with images that represent the gender in a diverse and positive way, and our clients want the same from our photographers.
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Hot Brief
Exercise
10/07/2014 -
Exercise, our latest Hot Brief – images of self improvement and personal achievement through exercise are dominating advertising by the coolest brands and our clients are asking for them too!
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Hot Brief
Friends
25/06/2014 -
Friends, our very first Hot Brief – based on in depth client feedback, it's what they are asking for, time and again.
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Business and Technology
30/05/2014 -
This month we look at 5 tricks to achieving success business images.
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Kids in the Family
30/04/2014 -
This month we look at 5 trends focusing on children’s role in the family unit.
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Looking ahead in 2014 part 2
21/03/2014 -
5 more hot trends in photography for 2014
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Looking ahead in 2014
14/02/2014 -
We’re going to kick this year’s Trend Reports off with an overview of 5 predicted trends for photography...
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Christmas And New Year
17/12/2013 -
The Holiday Season has arrived. Here's 5 of the best ads.
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Families
4/12/2013 -
See how family dynamics are depicted in recent advertising
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Going Local: Asia
15/11/2013 -
See how advertisers use their own countries cultural and travel iconography to promote all kinds of products and services to consumers across the Asian continent
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Going Local:
Australasia
01/11/2013 -
Advertising with a local vibe is extremely popular. From instantly recognizable landmarks and travel icons to cultural nuances, leisure activities and tastes, sights and smells, Australasia can be captured for advertising in various ways.
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Celebrations
25/10/2013 -
With big annual celebrations like Halloween and Thanksgiving just around the corner, see how advertising loves a celebration.
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Going Local: America
18/10/2013 -
See how advertisers use their own countries cultural and travel icons to promote all kinds of products and services to American consumers
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Going Local: Europe
11/10/2013 -
European cultural icons and local people are used to great effect in huge ad campaigns and ads with a more personal touch. Check out this weeks top 5.
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Male Grooming
04/10/2013 -
See how advertisers avoid using the word “beauty” and the different ways they approaching a potentially sensitive subject.
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Healthy
Kids
27/09/2013 -
See how advertising is using fun, color, taste and education to promote a healthier diet for kids!
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Gardening
20/09/2013 -
See how advertising is using a simple pleasure like gardening and our connection with the natural world to promote a happier lifestyle.
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Child's
Play
13/09/2013 -
See how advertisers connect with adult consumers using images of childhood.
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Small
Business
06/09/2013 -
See how advertisers use images of real small business people to connect with consumers in a genuine down to earth way.
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Cycling
30/08/2013 -
This week we take a look at brands making most out of
the cycling craze to push their products. -
Food
Outdoors
23/08/2013 -
Eating outdoors, BBQs and picnics is nothing new but brands are focusing on the connection between dining outdoors and family. Here are 5 great trends.
